Designing Personal Financial Management Portal From the Ground Up

Category: Dashboard Design

Date: Winter 2015

ABOUT THE CLIENT

FuturePenny was envisioned as a wealth management portal with the intention to change the way that people think about and interact with their money. It was a fin-tech company focused on robo-advice experience that assists people to live a healthier, wealthier and wiser life.

PROBLEM, REQUIREMENTS, AND GOALS

Design branding for FuturePenny based on the provided concept, notes, and ideas.
Create a pitch presentation for potential investors.
Fully conceive and design the dashboard and personal finance management platform.

DESIGN PROCESS AND SOLUTION

We built FuturePenny from the ground up. We designed the brand and created pitch presentations for potential investors.

The biggest challenge was developing the platform itself—a dashboard management system for personal budgeting and taking care of finances. Being without resources to conduct user research, we designed from personal experiences and our own financial habits, talking with friends and family for valuable input.
The platform was designed around wallets: Fixed, Flexi, Fun and Future wallet; the first one being made out of fixed, predictable expenses and income streams, the second one being focused on flexible expenses and incomes, the third one reserved for fun and enjoyment activities, while the fourth one was designed with future in mind. The Future wallet consisted of goals – things and experiences one wants to buy/engage in, but in order to do so, a certain amount of money has to be saved.
The saving part was designed as a game, trying to encourage users to save money and feel good about it. FuturePenny was meant to connect with user’s bank accounts and learn from their income streams and spending habits, making it easier to offer advice and find “financial leakage points”. It was to keep track of recent incomes and expenses, as well as setting up notifications for upcoming financial “events”.
Providing the system with more information regarding lifestyle habits and offline commodities (by answering quick questionnaires) would have given it more information and provide it with the ability to calculate not only net worth of the user, but also provide accurate predictions for retirement and lifestyle opportunities.

After designing the UX part, we proceeded on the UI design, focusing mainly on differentiating sections with color, using legible fonts and card-based data grouping in order to help users visualize their goals and current financial state.

NOTE: Unfortunately, the project did not get enough funding so it never went live.